Giancarlo:

Giancarlo is a passionate soccer professional with an international background in both the sport and its business operations. Born and raised in Bolivia, he developed a deep love for soccer at an early age, beginning his playing and viewing experience at just five years old.

He holds a Bachelor of Science in International Business and Marketing Analytics from Liberty University, as well as a Master of Science in Sports Management from the Universitat Autònoma de Barcelona in partnership with the Johan Cruyff Institute.

Giancarlo’s professional experience includes working with Girona FC, a top-tier club in Spain’s La Liga, where he was part of the Marketing and Sponsorship team. In this role, he gained extensive exposure to elite European soccer operations, including sponsorships, partnerships, venue management, and game day logistics. He collaborated closely with club leadership, multinational partners, and stakeholders connected to La Liga, developing a strong understanding of the business side of professional soccer.

While living in Spain, he also worked for organizations such as Winning Soccer Skills Academy and Iberia Sports, a sports travel agency. During his graduate studies, he engaged with professionals affiliated with FC Barcelona, gaining insight into the club’s renowned methodology for players, coaches, and administrative staff. His time in Spain further strengthened his passion for the game, including attending multiple La Liga and UEFA Champions League matches at Camp Nou. After a couple years in Barcelona, Giancarlo came back to the United States and interned with Liberty University Athletics under the Fan Engagement and Promotions department.

Giancarlo brings a global perspective, strong operational expertise, and a deep passion for soccer to his role as Game Day Operations Manager.