Hill City FC before we were called Hill City FC, had a voting campaign where they asked the community what their favorite brand was! After 2 months and over 1,500 votes the results came in and Hill City FC Won! Below is a recap of the 6 brands that was part of the campaign…

The Six Badge Options! Your Club, Your City, Your Brand!

Design concept for Lynchburg Football Club featuring a large atom symbol with a stylized football and the Lynchburg logo at the center. The background shows a storage area with scoped objects. Text describes the branding elements, including a 'soccer' theme with angular design, and mentions that the 'Football Club' is contained within a plaque-style enclosure with flanking braces.
Design mockup of Lynchurch FC crest for 2026, featuring a stylized badge with clean lines and arcs; important elements include the phrase 'Hills of Lynchburg,' the James River in negative space, and a rising crossbar symbolizing the city's sports community and future connectivity.
Lynchburg Rivermen badge with text and annotations explaining the symbolism, including a graphic of a Riverman carrying a lantern on a river, set against a background of a river landscape and hills.
Graphic design of a parody alcohol bottle with the logo for Lynchburg FC's Seven Hills Bootleggers team. The bottle is dark with a yellow circle label featuring the team name and a small dogwood flower. Overlay text explains the branding, including decorative details like the Virginia state outline inside the bottle's glow. The background shows a rusty truck with handwritten text about Lynchburg's nickname and history.
Lynchburg River Otters 2026 logo with annotations describing the otter mascot, a bear, and elements of the logo such as a soccer ball and necklace's pendant, along with background images of a river and an otter's face and markings explaining their symbolism.
Design of a custom logo for Lynchburg FC, featuring a diamond shape with a stylized river flowing through hills. The logo incorporates text explaining the symbolism, including seven hills representing the city and a graphic of the James River.